simplicity financial
formerly known m3 financial
Investment and Financial Service Agency based in New York, New York
2016 ANNUAL 3 DAY CONFERENCE
"SOHO."
event coordination, management, planning, design, production, staffing, content copy, imagery, web design, full production
After successfully executing the 2nd Annual M3 event in New York City, the 3rd annual event was confirmed. For this event's tone, they asked for modest, trendy, young, and luxurious. What better place than trendy Soho? Partnering up alongside Trump Soho and their creative team, a clean sans serif font was used to help brand this event with a minimalist look. The focus in the design was imagery. Cool blues, grays, and white were the primary colors.
The entirety of the event was produced inside the Trump Soho for the 60 guests in attendance. The So-Hi meeting room was the location of the meeting day where sky scraping views allowed the out-of-towners attending the meeting to take in Manhattan in all of its glory, while the dinner was hosted in the discreet, speakeasy style, Mr. Jones.
design & EVENT MANAGEMENT
website
The website was designed in a minimalist form. The simple landing page was used to distribute information to guests whom were invited to attend and to allow guests to rsvps. All production and management of this event was coordinated by myself.
2015 3-DAY ANNUAL CONFERENCE
"The Queen Awaits"
event coordination, management, planning, design, production, staffing, content copy, imagery, web design, full production
M3 Financial wanted to rebrand themselves and make an impact at their first ever New York City annual sales event. They explained their image, their culture, and their goals for rebranding. Through that we were able to coordinate a 3 day annual event that was in line with their voice and tone. The entirety of Night Hotel in Times Square was rented out to accommodate all attending guests. Working alongside Below 54 in the theatre district, the contracted venue hosted a captivating meeting. We partnered with the hosts and producers of Queen of the Night to supply a night to ensure guests will never forget.
All collateral was designed to create intrigue and attention. A wow factor that didn't yet exist in this industry. All branding and marketing was created in black and white to portray darkness and an eerie essence. The concept, theme, and voice of the event was conceptualized by KOMOLMIS and approved through M3 Financial.